The incident brought several things to light:

• I should read more newspapers.
• Although my friend has never read one of my books, she does read and applies what she reads to those around her.
• Distribution in the tech age is a problem for libraries as well as writers
• Libraries must find new ways to reach patrons if they are to remain viable

So what does this have to do with the business of writing? It points out that getting books or articles into the hands of readers is hard work. One has to know where one’s customers are and how to reach them. The old ways don’t necessarily produce the best results. We writers must understand that when considering how to help readers find our work.

As you write, consider what you can do aid distribution.  Certainly social networking is one way.  But as the Dubuque library vending idea illustrates, reaching customers is all about knowing where they are and being there with the product.